Learn from Industry Experts how video has impacted their businesses, client experiences and their profits. Get ready for an entire day of tips and tricks on how to incorporate video into your studio.
As a videographer, you tell stories all the time in the work that you create, but are you telling them when you market your business?
You ARE your business, and telling your story allows your clients to connect with you so that you stand out in your market.
In this talk we explore tips and techniques for using your story to be seen and heard online.
Anne Moshier Mccabe
I teach photographers how to utilize the gear they already own to shoot video for their Seniors (or children, families, couples, etc) -
I teach them how to do so as quickly as possible without taking away portrait time from their sessions, as well as how to interact with their client to get a dreamy, behind the scenes look into their sessions. My style of teaching & shooting video is very simplistic since we don't have time during our shoots to overcomplicate things. I want my students/attendees to feel very comfortable with video & use it as a creative outlet where they can feel free to step outside of the photography box we usually put ourselves in.
Why You Should Add Video to Your Photography Marketing
As a photographer, I am always trying to find ways to stay up-to-date with current trends in marketing, products I
offer and how I communicate my value to clients. Right now, video is taking over the internet and if you aren’t
currently using video, you are not only missing out on financial opportunities, but you are being left behind by clients.
Statistics show that including video on a landing page can increase conversion rates by 80%?
And 92% of mobile video consumers share videos with others?
Most people find it easier to form an opinion by watching a 30 second video than by reading content on your website.
That being said, we are photographers – not videographers and getting in the habit of taking video of
every session can be daunting. We will discuss some easy ways to include video in what you are currently doing
to help make that transition to video and why you should make the transition as soon as possible.
The most powerful way to tell the story of your brand today is through video. Whether it’s live or recorded, video is the fast track to connecting with your audience because it’s authentic and it’s raw. Teri will share 5 powerful ways to use video in your business as a marketing tool, plus best-practices and tips that will raise the bar for your brand.